A strategic review confirms the direction your business is going in the correct
direction – highlighting opportunities / risks to this plan too.

The review will cover a variety of issues including – trends / channels / products / sales and profitability.

An independent / external professional perspective is an excellent opportunity to confirm exactly what you are seeking from the business.

Together this allows you to assess where you are and where you wish to be, this gap forms the action plan needed to ensure objectives will be achieved. This involves a full review including the following areas

• Product offering
• Company structure
• NPD pipeline
• Competitor analysis.

This is the foundations upon which everything else should be based